That's the point of it though. It's designed to be gamified and addictive to coerce users into spending more time Engaging with the site.
Great that it doesn't work on you, but it works really well on a depressingly large number of people.
Especially now with LLMs. My hand coded github activity is through the roof the last two years just because of a job change, but I assume everyone's activity is up in the last 2 years for other reasons and if it meant anything in the past it definitely doesn't now