I don't know where the 5% of world population came from, because that's clearly not just professionals or people making a lot of money. That's Uber drivers, and retirees in the developed world or tech workers in Asia making <$10000/year. Those don't look like great markets. This needs to be 2x higher value than their cell phone and internet that they might spend $300/year on today (that's a new iPhone every 3 years on an ATT plan). It's not like it can replace their plan, because they need that connectivity to use it!
Who's getting this value other than SWEs? There aren't 40 million SWEs and I don't see them spending over $6000/year. If their business does, it still has to pass on the cost to consumers and/or fire SWEs.