Even if you might not be able to compute the efficiency before the process is actually completed, it would be foolish to start it without at least some rough estimate, to see if there are chances for this to be worthwhile.
I agree with the previous poster that the article should have included some estimate of the efficiency they hope to obtain, otherwise it is impossible to say whether this is newsworthy in a positive way (it could be newsworthy in a negative way, if they had wasted resources for a negligible outcome).