If it gets you paid, it's good data.
If it makes your clients happy, it's good data.
Business data is for business purposes, not for science purposes.
If it makes your clients happy, it's good data.
Business data is for business purposes, not for science purposes.
It seems we have reached a point in time where many "business people" seem unable to discern a difference between fraud and not-fraud, but whichever businesses those people are responsible for will not be sustainable enterprises in the long term.
I mean isn't the business purpose for the company running the ad campaign to actually increase revenue? Sure for an outside ad company just making the client happy is sufficient but for internal teams and the customer themselves the data is still bad.