I think this year is actually the final nails in the argument that people are desperate for "original" films. The top ones this year are Spider-Man and an adaptation of a literal ancient story. Followed by a fifth Toy Story, a Michael Jackson biopic, a Mario film, the Devil Wears Prada 2 and Project Hail Mary. Only Michael and PHM are arguably non-franchise films, and PHM wasn't one of the ones that grossed over a billion.

And the next expected major films this year that will pull in audiences are Dune 3 and Avengers: Doomsday.

It's looking like franchises are what are reliably bringing people in. They just want quality stories and not a deluge of committee-designed experiences. The new Spider-Man film was good because it gets Spider-Man and what audiences like about the character.