The basic idea of of the project is to remove the need for trust.
I'd expect this to be something like the Google Ad ID: technically separated from what Google considers personal information, but trivially easy to tie back to an individual person and to other information about that person.
They're continually breaking trust by illegally scraping up the internet to feed to their plagiarism machine, which they are now asking us to trust with more data. It's not a compelling arguement.
I think the most immediately useful is checking if a username/password hash appears in a leaked database without revealing which account or password hash is being checked.
I still worry about how an ad company is going to approach this. Each of these advancements could be used to put ads in more places.
If you don’t agree with this model, I’m afraid modern cryptography doesn’t have anything to offer.
I think GP is trying to say something along those lines. Not that encryption isn't trustworthy, but that even with homomorphic encryption you still give up autonomy.
Besides, FHE is not always about using somebody else's server. At Belfort, in addition to FHE acceleration, we also explore such uses cases; https://belfortlabs.com/blog/encrypted-fraud-detection-with-... https://belfortlabs.com/blog/belfort-partners-with-lg-on-enc...