The amounts clearly aren't discrete. Writing your entire app on a new language runtime might be very risky (and also might have large potential ROI!), but choosing a new email provider might not be (random example, but presuming that you can swap out providers fairly easily).
[0] My bigger complaint is really about the vagueness of even deciding what is "boring." How does a new technology transition from being "non-boring" to being "boring"? Apparently that requires a lot of people to ignore this article's advice for a long time, until we collectively decide that those people have had good enough results to consider that technology "boring."