But you aren't wrong. The marketting heavy parts are where the tone shows. And honestly those are the parts I write worst. Exactly why I lean on AI there. When I ran before/after comparisons past reviewers, the polished versions kept winning. Maybe that's the norm creeping into how all of us write now. I notice it in my own sentences too. The words I choose. But given the choice between slightly synthetic and authentically clumsy, I tested both and shipped the one that read better.