Until they decide that ads can give some profit on top of your payment. See: youtube [0], Windows, Apple [1].

[0] https://www.mediapost.com/publications/article/416547/youtub...

[1] https://news.ycombinator.com/item?id=46322556, https://news.ycombinator.com/item?id=34299433

I don't think that actually counts as "paying for content". The musicians make the "content", and Spotify pays all but the biggest ones a pittance.

That's more like "paying to not see ads" than "paying for content".

Spotify shoves podcast ads in your face.

Amazon does the same with product ads.

What do you think the constant reminders of "hey hey hey, use these autogenerated vibes based playlists that are more profitable to us because we filled them with AI generated fake artists" are?

Meanwhile spotify also has at least two autogenerated playlists of the songs you have chosen to play more than a few times. Literally "Here's the songs you recently took an interest in", and they do not fill your front page with that autogenerated playlist!

Because that copy they are shoving in your face is not Informing you of useful Features or Inviting you to try something we made, but is instead managed by the marketing department.

If such a plan exists its always just a temporary situation until they add ads back in to keep the line going up.