1. Dance school management SaaS
2. Classified sites for Netherlands
3. An old school website hosting service
All of these were built by entrepreneurs who do not have a tech background. And by no tech background, I mean most of them dont know github, some of them dont know reddit and some of them dont know linkedin. The way they 'backup' their work is by taking successive dumps of the entire folder on local.
They already know that the business of software is one of the better businesses out there. Till now the option they had was to outsource to a dev shop - which will set them back to $10k-$50k atleast - but they intutively understand that the business may or may not work. So they were on the fence.
Now they build themselves - each of the three above have spent around $2k-$5k on our platform over the last quarter. Some of the businesses are working, some not so much - some are trodding along. So these guys do some updates here and there - are figuring out marketing over time - but if it seems like its not taking off, they start building the next thing on their mind. And once they 'understand' a platform they stick to it. Couple of grands dropped to build their next idea is the cheapest they have ever paid.