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A definate read for all startups is Jeremy Liew's blog: http://lsvp.wordpress.com/. This lastest article is pretty sobering stats for anyone considering an eyeballs based business.

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yeah, the nytimes article is pretty much a summary of his blog post:

http://lsvp.wordpress.com/2007/02/26/three-ways-to-build-an-online-media-business-to-50m-in-revenue

and YCN discussion here:

http://news.ycombinator.com/comments?id=4767

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