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I remember when you could stand up a website and no bots would scrape it or scan it. It was a lovely time. No one had firewalls or antivirus and things were working fine until the worms and viruses started coming. You could be confident that your guests were real, so much so we had guest counters on many public sites.

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You still can.

Just build your website yourself as deep in the stack as you can instead of piling up 50 abstractions on top of each other. Some decisions like having your page be accessible by IP can only happen if you use technology like generic http servers (like apache or nginx) from the 2000s instead of implementing the lower stacks and actually thinking about whether that makes sense for a second.

If when you build a website or a backend, your server responds to requests by IP address (for example), you are building a bottom 90% product, and considering most software markets are super top-heavy, (say 1% win), that's ngmi land.

Remember when you had to submit a request for google to scan your site?

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