Your comment reminds me of the move to packet-switched and routed networks, which were much more complicated than connecting wires end to end. And yet…
And packet switched network equipment were much, much, much more simple than their time divisioned counterparts. On the same budget you could run an order of magnitude fatter pipes using ethernet switches rather than ATM switches. That's also why they won.
Simpler and cheaper architecture end-to-end means the same budget can be spent more wisely. That's usually what wins in an open market.