If you had an AI company and want it to be ethical you have to find a way to make ethics everyone’s responsibility, and have the consequences of poor ethics bite the people who make those bad decisions. If you just outsource it to the ethics group what happens is
1)everyone else thinks they don’t need to worry about ethics
2)the ethics group need to justify their existence so introduce a bunch of guidelines that everyone initially thinks are reasonable but over time people think are increasingly out of touch
3) The ethics group start to “make difficult calls” and say no to things. Initially everyone supports this and feels like the system is working as it should but over time everyone starts to just see them as an obstacle to work around
4)everyone else starts to try to work around what the ethics group says
5)The ethics group grows powerless and disconnected. The people who work around them “get things done” so get promoted etc whereas they only visibly put roadblocks in peoples’ way, so they get sidelined.
6)Eventually they get disbanded with some corporate announcement thanking them for their hard work, thought leadership etc. All that has been achieved is a lot of wasted time and bad blood.