I also take your point about the repetition. That's something I revisit and tighten up, because readability matters more than word count.
but, when I write for external publications, the style is much more traditional because I follow each publication editorial guidelines. On my own site, I experiment more with layout and presentation, which can sometimes make the pages feel different. but it look cool
If you are curious, here are a few examples of my work published elsewhere:
• Medievalists.net: https://www.medievalists.net/2026/06/bell-tower-medieval/
• Family Handyman: https://www.familyhandyman.com/article/history-of-toll-roads...
• Bored Panda: https://www.boredpanda.com/rarest-most-expensive-historical-...