I'm confused at the way they promoted it. Is there any way someone outside the company reading a Twitter post would consider this a positive thing for the product to be told what incentives the sales team get?
Someone outside the company who was thinking of joining a B2B sales team, and who likes tropical vacations, might react positively to this post.
Or a potential investor might be impressed to see the company has a mature sales pipeline and plenty of revenue to reward its top salespeople.