Which part of my list was just "a detail" to be dealt with at some point in the lifecycle (but only if you're not too busy shipping features) for you? You're laying bricks before knowing if the wall's supposed to be concrete.
> Code is a form of low-level design and is where the rubber hits the road.
Sure but in keeping with your analogy tires are fungible across most cars and it takes minutes to change one if you picked the wrong compound. It takes years to properly design a tire, not to speak of everything that sits on top of those tires. By the time you actually "meet the road" you already defined to a tee what you want to achieve from every perspective and everything you do is to meet that goal, even if you have to make tweaks. You don't find out if it's a scooter or a roadster tire while working on it.
> The best requirements, designs, marketing, etc are worth jack if one fucks up the code.
Why are you mixing some fundamental things which are essential and can't be changed along the way without massive effort and risk, if at all, with things like marketing?
Do you want to aimlessly write code while chasing a target that moves randomly and conflicting because your plan was to define things "at some point"? You're really making my point with your insistence that it's all about code and every other fundamental thing is "a detail" that just comes along the way.