Humans are just so damn different in their tolerance to wasting time. I can't take feeling like I wasted 10 seconds of my time on an ad even when watching an video for recreation.
I find being advertised to so annoying there's no way in hell I will spend my limited time on this planet willingly consuming an ad.
Watching ads simply isn't something I'm willing to consider. Like if the transaction was "have someone spit in your face and in exchange you get a how-to video and they get paid based on the amount of spit you get in your mouth", I'd feel similarly about that business model.