YouTube is tolerable with ads. If I found it intolerable, I would pay. Or not visit.
I find being advertised to so annoying there's no way in hell I will spend my limited time on this planet willingly consuming an ad.
Watching ads simply isn't something I'm willing to consider. Like if the transaction was "have someone spit in your face and in exchange you get a how-to video and they get paid based on the amount of spit you get in your mouth", I'd feel similarly about that business model.
Really how do people put up with that shit??
Having said that YouTube is so enshittified in other ways too (screaming thumbnails and titles, sponsors which need sponsorblock, random AI clickbait videos) that I rarely feel like watching it at all anyway.