Interestingly, cars are very important in the Estonian society, as they allow to signal one's status in a community without having to engage socially. When I arrived, I bought a car (a Skoda, neither cheap or expensive), which happened to be the same as my neighbors.
Two week after, they came back with a gigantic BMW SUV, and gave me "the (contemptuous) stare" when our paths crossed in the hallway. Of course, I chuckled, which I guess wasn't the expected reaction.
As a result, for most people, Estonia is a pretty depressing society, on top of being a pretty harsh and regressive social system. They are very good at marketing themselves to the world, which is why you will often see people gloating about Estonia on social media. In reality they are far on every aspect from ever being a "Nordic country", which they like to call themselves.