It is more money for the courts. Not really restitution to society.
Will Facebook change its policies? No.
Will Facebook change its policies? No.
That's why fines need to be escalating.
In the United States, fines don't go to the courts.
Also, the article specifies where the money goes, so clearly your invented outrage trumped your willingness to read the article.
Going to need bigger fines. This is how they curbed the tobacco industry.