Eventually they will show ads. Ads are like disease, we can stop for sometime, but they will find a way to infect. Eg. Netflix, chatgpt etc..
It isnt Netflix deciding, sure I'll make money, it is more shareholders are demanding profits .. and Netflx is forced to act.
So if Ads are a disease, and we (you + me + anyone with a stake in the US economy's growth) are the virus.