Yes this seems incoherent and incompatible for a company that supposedly care about their trade secrets.
This is better explained in The Information article (which is paywalled): https://www.theinformation.com/articles/apple-icloud-policy-.... Emphasis mine:
> When new employees join Apple, the company often issues them an iPhone and Mac and pays for an iCloud account with a large amount of online storage capacity. Crucially, during the onboarding process, Apple encourages new hires to use their preexisting personal Apple IDs with this iCloud account, through which their co-workers can share internal Apple documents and other files with them.