A family owned company does have shareholders. The shareholders are the people who own the company.
There’s nothing all that special about a family owned business in this regard, even though they want you to believe it’s completely different. Family owned is a loose term anyway. Large companies are large companies.
For example, my brother and I co-own a smallish (~$5 million/year revenue) software business. We do care about money to some extent, but we regularly agree to do things that work against shareholder value because we also care about things other than money. With two people, it's easy for our values to be aligned on those other things.
With dozens or more shareholders, that's basically impossible. A publicly traded company couldn't realistically be like "hey shareholders, can we agree that we care a lot about this niche local political issue in the town the company was founded?" The more shareholders you have, the more the only commonality between them is "we want more money".
There are many family-owned businesses that are only in it for the money, but "family-owned" can be a proxy for "not very many shareholders" which at least opens the door for the company to have non-financial priorities.
Even the things you named (brand reputation, goodwill, etc.) are prioritized by companies because they're upstream of shareholder value. Many companies have a float in the Pride parade, an employee volunteer day and post on social media about how they're reducing their carbon footprint. Most of those companies are doing those things because they believe they ultimately increase shareholder value, not because shareholders have decided to sacrifice money because they care more about other things.
publicly traded/vc funded companies have always paid me the most because the money isn’t really theirs.
>Brian Thure served as president of Taylor Farms Tennessee from about 2012 until March 2026 and allegedly used his authority over finances, payroll, vendors and accounting to divert company money for personal benefit. >Taylor Farms claims the alleged fraud came to light during an IRS audit
There's a tendency to want to be nice to farmers who own "family owned farms" because it evokes imagery steeped in quaint classical Americana. It is mostly from misinformation that this impression arises. Don't feel bad for a family owned farm that isn't going well. They get special bankruptcy rules, they can sell off their very valuable land as a backstop, and most of all they are probably not as small and quaint and cute as you think they are.
At the core, "Family-owned" just means nepotism is preferred over merit.
(The mob is also "Family-owned")