At the very least that has the advantage that it's possible to make more of it, so you aren't dependent on a limited sample of standard water.
This actually goes both ways; VSMOW itself was carefully made (by mixing in small amounts of water from other sources) to match the composition of an earlier reference water sample, NBS-1, which came from the Potomac River (one supposes it was a convenience sample). NBS-1 is no longer used as a point of reference, since everyone's agreed to use VSMOW instead, but the USGS sells it too.