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I imagine like many things, market penetration is uneven.

I have a subscription for NA beers, my friends and I drink them when out and about, etc. We're young-ish Americans in New York, I suppose the news says we drink a lot less than previous generations.

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I'm not saying the market doesn't exist, just that the marketing never seemed to match the size of the market. It's the old dirty open secret of the alcohol industry that their market was never really social drinkers, and I've just never seen the equivalent consumer regularly going through multiple 6 packs of NA beer a week.

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