I imagine like many things, market penetration is uneven.

I have a subscription for NA beers, my friends and I drink them when out and about, etc. We're young-ish Americans in New York, I suppose the news says we drink a lot less than previous generations.

Last big social event I went to a few weeks ago, the coolers were packed with Athletic Brewing and Liquid Death along with a few off-brands of flavored sparkling water.

Post pandemic, in my little bubble at least, I almost never see people drinking beer anymore.

Since I became a parent I've started buying nonalcoholic beer fairly often. It certainly helps that they've gotten A LOT better in the last 5-10 years.

> Barely anyone seems to buy NA beer.

Not true around me. They are pretty popular. And I stopped drinking them few years ago, when I realized I drink 5-6 a day and it is probably too much.

I notice a big shift in my social circles the last few years. Non alcholic beer has gained a lot of popularity. I was advised by my doctor not to drink more than one beer a week due to an health issue O was having, and I was a little worried about the social implications, especially in places where I did not want to talk about my health. Hardly anyone noticed or cared that I went for non alcoholic beers for a year.

Do grocery stores sell them? If so, people buy them.

Do they add more choices over time? If so, they sell well.

I don't go to a lot of parties, but at the parties I do go to I'm starting to see non-alcoholic beers become a regular thing. From none, to one variety, to two...

Seeing NA beers at a party that also has an open bar is neat.

Which is a bit of a shame, given the terrible health effects of alcohol.

It's a response to laws that prohibit advertising of alcohol in certain countries at certain times of the day. There may be a trend towards these products, but the prohibition prompted the advertising change.