Most deadlines are artificial and self-inflicted. The author is not advocating that if you have a literal fire consuming half your home that you should sit down on the floor, ponder your possibilities, schedule a few calls for discussion, then send a few messages on Slack to decide what to do; of course some things are more urgent than others. The author is calling out a “speed cult”; they’re not making an absolutist argument but the exact opposite, advocating for “the discipline of judgment”.