It's $1378.35 where I live and yes that is including tax, if I have to pay it at the store, I count is as part of the price of the phone.

It's kinda hard to see which use case that would defend that price. It is in the end a consumer device. If you have something like the Pro I can see the point in it being a work device for influencers, photographers and so on and that does help justify the price. Technologically it's amazing, that yes that does to some extend explain the price, but that's just one way of valuing a product. Another is the value you get out of it as a consumer, and at 8999DKK, I'm hard pressed to get how an average consumer would get that much value out of it.