Moreso if your current employer is a stealth AI startup which hasn't yet produced much notable.
It also can encourage employees to work for fewer wages... 'If you do great work you can publish and then get a $$$$$$ job offer at OpenAI, or you can stay here and get equity in a fast growing startup. If however your work doesn't do well, you walk away from a bankrupt startup with worthless shares and minimum wage'
To answer your question, sharing the research isn't the important part. These are researchers in the private sector, in a highly competitive field. Arguably, doing the research isn't the important part either. The important part is making money, and the research is a means to that end. Publishing the research doesn't further that goal, and, according to GP, it's so difficult that it may not be worthwhile trying.