The article kind of misses out on the networking standards of the time - there were many of which TCP and IP were just one, most of the rest were either proprietary (DNA SNA BNA etc) and incompatible, or owned by telecoms who wanted to be able to charge per packet(X.25).

TCP/IP won (IMHO) because the implementation was open source, and because no one was going to make a buck by locking others out (or charging them for the right to build an implementation). Plus there was a working reference implementation available for the taking