This is genius, I am sure the finance department saw the benefits of the leasing model:

1. New customers: lower barrier to entry, try, or switch into the ecosystem.

2. Loyal customers: Upgrade propensity is increased as friction decreases.

3. Innovators: offers options for those who want to try a model, but might later change their minds for something that better suits them.

All this increases exposure and engagement to the brand, which translates to increasing sales and revenue.