I feel everyone running these companies has stopped caring what the public think. It's all about selling their vision to politicians now. Which is also why they try to tie everything with "national security" — the average joe hears it and thinks about forever wars in the Middle East, the average congressman hears it and approves whatever solution is suggested.

People think ‘good at comms’ is to present stuff the public thinks is right. In reality, ‘good at comms’ to the comms team is to do whatever the CEO wants to talk about.

Not that I support this, but I believe this is how comms team sees it.

I often wonder why that is. I think the old playbook for companies is just too slow and the consequences of the "new mask off" are not present in the current climate in the US. Everytime these CEOs make these announcements I always feel like they aren't talking to me, their costumers or the people but to the investors and their government. Something they have always said and done, just those conversions were behind closed doors and would be scandalous if heard. Now the playbook is to blog/tweet those fucked up views for more effect and faster reaction to get what you want.

It would've been surprising before LLMs. Now that you could run all of your communication through AI, or at least have it check it, it's outright negligent.

I find “bad at comms” to be such a cop out. As if it’s saying that the company is so troubled and misunderstood, but really, you would see, is good if only they could figure out how to _communicate_ all their complex thoughts

Compared to what?

Current big picture reality is bad for comms unfortunately. As another commenter quoted, "You can put lipstick on a pig, it'll still be a pig". Cuban Missile Crisis wasn't very calm. Do you think a company this well-capitalized and smart is just bumbling around like idiots? Everything makes sense if one just actually entertains the idea that they are earnest and we are in a dangerous arms race