If anyone is in my age group, they remember when ATMs were free. It was the "heroin dealer" business model. It worked out well (for the banks). The Chinese did it with manufacturing.
Getting people hooked on subsidized junk, is an age-old (and highly effective) business model.
Think of all the shops that will soon be composed of people that simply can't even get out of bed, if their LLM is not available. If the LLM dealer starts raising the price, there's no choice. I suspect many of the valuations are taking this into account.
> "Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
-William Burroughs