This (IMO) points to a perverse reality: things need to get worse before they can get better. In other words, Microsoft probably needs to feel more pain (in the form of negative revenue pressure) before they take their own platform responsibilities (vis a vis not distributing malware) seriously.
We say this play out recently with improvements to GitHub Actions security, I expect we'll see the same here.
(Edit: to be absolutely clear, I have first-hand experience that GitHub's security folks work extremely hard, and are often doing the kinds of invisible, thankless "deck-swabbing" work that nobody even thinks about. They're just under-resourced.)