does anyone need to get the 'rest of the world' to pay attention? That's already a crowded market of questionable characters.

There's something ironic and self-defeating in trying to write to the whole world while also having such a low opinion of the whole world that a writer thinks they can't express themselves the way they want to or lose their audience.

As DBH says at the end of the essay, don't write down to what you presume to be the level of your readers, that's insulting to both you and your readers.