Americans don't value silence the way other cultures do (I'm an American btw). I'm not sure if it has to do with the ratio of introverts to extroverts, or if it's simply that we're an individualistic culture, but often I strain to hear in a restaurant these days. Anecdotally, I've noticed that the higher end restaurants tend to be quieter. Not sure if this is because of clientele or the higher quality construction of such places blocking more sound.
While I was in Japan, I noticed that it was quite possible (and many did) to take a nap in McDonald's. Conversations indoors tended to be very reserved.
As a country, I think we're getting louder. I've brought a Decibel Meter with me before and seen it hit north of 70dB. This constant level of noise everywhere we go can't be good for our hearing.