Whether we think they're paying enough is another question, but "I'm paying for content so can protect it" doesn't seem inconsistent.
We may decide that giving models away for free means they don't have to license content (judging by HN comments), but currently that doesn't seem to be the case as Meta is facing lawsuits for its open models.
(Obligatory stratechery piece: https://stratechery.com/2026/whos-afraid-of-chinese-models/ )