Consider a user in the Apple ecosystem: you are already conditioned to just do Touch ID or Face ID when asked. I was on Amazon the other day, it prompted randomly for “want to set up a passkey to sign in easier”? I set it up and now I can easily sign in to Amazon on my mac or iphone with zero friction.
For the normal consumer this is not a replacement for “dig out my password manager and copy-paste/autofill my password”, it’s a replacement for “oh it’s prompting for my password again” -> proceed to type your shared password for all sites.