I recently bough an ipod and set it up with a new apple id. I didn't have access to a computer at the time, and my god, it was such a pain.
Not only are the password requirements utterly stupid (at least one digit, one capital letter, you know it), I was continously prompted to set up three security questions to make my account safer. The one I'm just trying to set up so I can download some free apps (I didn't have any sort of payment options associated with the account at all!). Of course it isn't enough that I have to input my Apple password separately to every single app that might use it - Facetime, iMessage, iCloud backup. When I download a free app, it still prompts me to input my password. Why? What's the risk here?
All in all it took about 20 minutes only to be able to download a news app. Not exactly user-friendly.