A better awareness of human rights would go a long way to solving the conditions which make surveillance capitalism profitable.
Folks only accept these heinous abrogations of their human rights because they don't understand human rights.
Folks only accept these heinous abrogations of their human rights because they don't understand human rights.
We focus on "human rights" because we've been propagandized into myths while never taking full responsibility for our own selves in it.
This is why humanity lives in a mythocracy, as Sun Ra called it. We are currently collectively governed by myths of money, debt, ownership, life, death, rights, wrongs, Earth, patriarchy, egos, liberty, and more. Until humans start collectively learning to craft/choose/embody myths for centering the conditions that sustain life and relating to all things as kin, we'll continue in the current direction.
Rights matter because they're a concept that people enforce with violence, such as refusing to critically engage in things marginalized people say are issues, like how rights are really just privileges given to us by governments.
I'm not surprised this point isn't obvious to you, given your position that "violence is necessary".