You can see it more broadly, at least in Australia. I've been going through some of the examples listed at this blog: http://www.unsanelygreat.com/blog/2012/6/24/google-maps-vs-a...

Many don't line up with GeoNames data, but they do appear to be cases where a town name clashes with the name of a local council area, and Apple Maps have chosen the council area instead. Wanneroo is another example here: http://theamazingios6maps.tumblr.com/post/32038150409/wanner...

Belatedly, it looks like it is seen more broadly, here are a couple of examples: http://pic.twitter.com/M4JRKQW9 http://pic.twitter.com/epOUWKDd

The gist for me is that you need local offices for mapping quality control. Probably the best option for apple would be to set up a mapping office inside each of their Apple stores.