That strategy is over 20 years old:
https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...
https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...
Of course it’s ridiculously hard to change something that’s so foundational, and I don’t trust any of the players with enough juice to pull it off (besides Google if they actually put their whole ass into it)
The problem is when you try to establish barriers to the customer ever switching to a competitor. Microsoft isn't the only company that does that but they are obviously a company that always has and still does do that.