Compared to the activism of the 60s and 70s, where so many people seemed willing to put their entire lives on hold for the cause, the fact that there is no major populist uprising against the dismantling of the institution of the presidency leads me to believe there is a threshold of contentment afforded by modern technology and QoL.
In either case it is about populism though. Hopping on a bus to California to protest was a cool thing to do. Somehow this data center thing happened to catch on and become a lever people felt they could move with mere outrage, even if it does seem pretty misguided.