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I strongly recommend you offer a demo without needing to sign up. I was intrigued enough to take a look, but not enough to go through a sign up process.

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We had a sandbox account log in at the registration page, but after some testing we found that it made a lot of people who would have signed up just go to the sandbox instead.

The original page is here: http://www.ragic.com/intl/en/registerSandbox

For people who would like to use the sandbox instead.

You could generate a unique key for each visitor as a sandbox user and then give the prompt to convert to a full account once the user has started interacting with the site. Be sure to make it non-intrusive though.

See how they have done it on https://hollyapp.com/

It took me a while to find that link again, but I thought it was worth it as an example.

Good luck.

You should show some applications without having to subscribing. I wanted to see the kind of applicationd you can produce, but I do not want to register while it is just to discover your product.

edit: I just watched the video. I was expecting to see your product instead of a story board on CRM (Oh? what is CRM? But it is even better than Excel...)

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