I believe the FTC could probably do something about it if they cared.

This seems to be something that the "Unfair or Deceptive Acts or Practices" charter of the FTC could address.

The three prongs of when it applies are

- Causes or is likely to cause substantial injury to consumers

- Cannot be reasonably avoided by consumers

- Is not outweighed by countervailing benefits to consumers or to competition

It seems like stealing movies users purchased thinking they owned them checks all 3 boxes.