If I had one wish, it would be to make 'common good' more incentivizing than 'maximize revenue/profit' but sadly it's not the world we live in.
For example, Elinor Ostrom won a Nobel Prize for her work illuminating design principles illustrated by long enduring common pool resource institutions.
https://en.wikipedia.org/wiki/Elinor_Ostrom#%22Design_princi...
People have very different, often contradictory opinions what the "common good" is.
I would even claim that this question is a special case of the millennia-old philosophical problem of defining what "good" actually means (i.e. defining ethics), which has resulted in myriads of different opinions: