There are many bank and bank-adjacent companies who contractually enforce morals standards. It doesn't matter if the underlying reason for the morality is profit maximization, the effect is the same.

You seem to care more about the aesthetics of the sentence than the meaning behind it. We know that a company is not a person. It doesn't have a consciousness. It doesn't have a singular morality to work with. It borrows the decision making of its employees and contractors. We know that the "morality" of a bank or credit card company is really just a layer of abstraction for a group of decisions it makes to avoid bad press/sentiment/oversight/regulation. But if you analyze why people have morality, it's not that different; there are LOTS of things people would do that they currently don't if there was no underlying consequence.