Not that I like the surveillance state anywhere, but I'm a lot less concerned about "advances" like these in societies where democracy is already established than countries were authoritarian regimes are still in charge.

EDIT : Why is my comment being down-voted ?? what part of "Not that I like the surveillance state anywhere" don't you understand. It's a FACT, the consequences of Big brother are magnitudes of order more terrifying for societies that still don't have institutions to protect them.