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I'm guessing they didn't run "knob" past anyone from the UK.

Edit: as much as it pains me, this is hacker news, so, knob means cock in the UK.

It also, and I would say more commonly, means a round thing that can be turned. I've never heard of anyone avoiding the term.

I doubt anyone from the UK would call their product or company "knob" these days.

Knob the Yob has a certain catch to it.

sure it's not pronounced Kenobi?

they stylize it k•no•b or k•no•b1 take your pick